Interior view – premium floor space is not impeded by the decor
When contemporary fashion company Juicy Couture was going to launch a new branch in London, Balloon Inspirations was called upon to create balloon decor that would be effective yet unobtrusive because the retail floor space was at a premium.
Simple but effective, especially where floor space is premium, the ceiling of a room is filled with balloons as shown at the launch of the new branch of “Juicy Couture” in London W1.
This image shows the celing decor visible from the street, attracting attention to the store, without obstructing the window display.
exterior view – balloon decor for a corporate venue launch
Within the store, the clever placement of the balloons within a central well in the store ceiling, ensures the balloon decorations, while enhancing the atmosphere of the room, do not take up circulation space within the room.
Interior view – premium floor space is not impeded by the decor